Rawrum and Pawrum stand to support the pet owner community and to give our furry companions the best possible life. Both entities Desired to portray supportive and approachable associations to its community through each visual touch point, maintaining consistency across all platforms.
Fresh Sync connected the visual identity to its desired target
audience by treating the custom font design with more curves
and rounded edges. This to suggest an approachable & soft finish. We
found it fitting to also make the logo-font less serious, by
converting it from a rigid uppercase to lowercase. THIS MEANT THE LOGO MARK LOOKED MORE INVITING AND FRIENDLY.
Hey there, feel free to give us a shout! when you have a question or desire to create impactful digital products with fresh sync
