Heraclieon is a new financial services company that has entered a market place where credibility and reputation is paramount.
Fresh Sync had the responsibility of making the first impression of Heraclieon one of trust whilst promoting the company’s modern approach to a vastly traditional industry.
Fresh Sync curated a brand aesthetic that captures the essence of the business that will allow onlookers to build trust towards Heracleion. Taking into consideration the purpose of the business, the industry that it operates within and the ability to scale the company to become a leading investment manager.
We took inspiration from contemporary visual treatment, whilst maintaining a monumental look and feel. The stylistic approach derived from the word ‘Heritage’, A term which is synonymous to longevity. As a newly founded organisation it was imperative to visually suggest maturity & experience.
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