Uniqorn, a promising new hip startup in the fashion industry, entrusted Fresh Sync to develop a captivating brand identity that exuded youthfulness while maintaining a contemporary polished aesthetic. As a company specialising in selling durags for men, Uniqorn aimed to fill the gap in the market by offering a reliable and formalised solution. Our mission was to create an effective identity that resonated with the target audience and positioned Uniqorn as a go-to brand for fashionable and high-quality durags.
To evoke a sense of youthfulness and energy, we curated a vibrant color palette. We chose bold and modern colors, including gradient backdrops to fit the contemporary visual language. This harmonious blend captured the attention of the target demographic and set Uniqorn apart from traditional durag brands.
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